[WordPress access analysis 2022] Introducing recommended free tools and explaining how to install them

I will explain the access analysis of WordPress .

If you can read the data of your site by access analysis,

• What kind of readers are reading it?
• Which page is being read?
• What are your readers doing on your site?

What kind of site should be operated in the future while being able to grasp the situation such as … ? You can make improvement measures for.

In other words, if you can numerically analyze what is good and what is bad at present, it will lead to increased access and sales of your site .

However, many people do not know how to analyze access.

In this article, we will explain the recommended tools and how to install them for beginners who do not know how to analyze WordPress access.

What is WordPress access analysis?

Even if you hear access analysis in the first place, there are many people who do not know exactly what it is like.

In this chapter

• What is access analysis
• What good things are there
• What is the importance of access analysis?
• Can access analysis be done for free?

I will explain about such things.

Even those who know about access analysis should check it just in case.

What is access analysis?

Access analysis is to analyze the attributes and behavior of users who visit sites such as WordPress .

When you analyze the access, you can see the following.

• Did you search the site or come from SNS?
• Which page was viewed how many times
• Which page you are leaving from
• Which page you are reading next
• Which page link was clicked

etc.

Depending on the tools and settings you use, you can also analyze information such as gender, region, and age.

Analytics increase your income

Access analysis is useful for improving sites such as WordPress and measuring the effects after improvement .

More specifically, access analysis can find measures that will lead to an increase in conversions.

Conversions are the goals you want to achieve on your site (requesting materials, purchasing products, joining services, visiting stores, making reservations, downloading, etc.).

In other words , access analysis leads to an increase in your income.

On the contrary, if you just send out your favorite information without access analysis, you can not know how much inflow was on the site and on which page the conversion occurred.

In other words, you can’t find issues and you don’t know where and how to improve your site.

Access analysis procedure

Specifically, how to connect access analysis to increase the number of conversions (resulting in your income) ,

We recommend that you follow the steps below to improve the numerical value of your site.

1. step 1Understand problems with access analysis
2. Step 2Think and implement improvement measures
3. Step 3Looking back on the results by measuring the effect
4. Step 4Return to 1 (repeat below)

Generally, it is one of the tasks called PDCA , but by repeating this series of steps, your site should grow steadily.

Furthermore, based on the access analysis data, it is possible to consider measures such as improving products and services according to the user.

In addition to improving the site, access analysis can be said to be one of the important means for achieving business results .

Is access analysis free?

When performing access analysis, it is common to use a dedicated access analysis tool .

There are many access analysis tools, some of which are free and some of which are paid.

Even if it’s free, there are powerful and useful tools .

But no matter what advanced tools you put in, it doesn’t make sense if you can’t get the most out of it.

So it’s important to predetermine your goals, such as what data you want to know about your site and what you need to analyze, and choose the tools that suit your goals.

If you introduce the free access analysis tool introduced below, you can basically suppress the data you want to see in the site analysis .

After that, we recommend that you switch to paid when you want to automate more advanced analysis and reporting of organized data.

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Free tool recommended for WordPress access analysis

There are three recommended access analysis tools for beginners that you can use for free.

• Google analytics
• Google search console
• Slimstat Analytics

There are innumerable WordPress access commentary tools, but the above can basically cover the items you want to analyze.

Since there is a lot of information on the WEB, it is also recommended that you can easily solve any problems.

The contents that can be analyzed are different for each, so I will explain in detail one by one.

Google official “Google Analytics”

” Google Analytics ” is an access analysis tool provided by Google for free.

With the introduction of Google Analytics, you can analyze the following data.

• What kind of people visited the site
• Which page was read and how much
• What kind of action did you do

These access analyzes are only a small part, and more advanced analysis can be performed.

By performing access analysis, it becomes possible to predict which page should be improved and how, and it is also possible to measure the effect of the improvement result.

In addition, the DataSign Report Listed Companies Survey 2018.7 shows that 80% of listed companies have introduced Google Analytics.

If you run a site with WordPress, this is the recommended access analysis tool that you should introduce first .

“Google Search Console” for SEO measures

The second recommended tool for WordPress access analysis is ” Google Search Console (commonly known as Sachiko)”.

The search console is an access analysis tool provided by Google that is useful for SEO measures, and can be used free of charge.

The following data can be obtained from the search console.

• What kind of keyword was searched for?
• How many searches were displayed and clicked
• What is the ranking of the page?

Mainly for SEO (Search Engine Optimization) measures such as whether the pages of your WordPress site are correctly indexed by the search engine, which pages are clicked and what kind of search keywords are flowing in. You can use it.

By repeating analysis and improvement by the search console

You can also expect an increase in the search ranking of your WordPress site .

Slimstat Analytics that is easy to use even for beginners

The last access analysis tool to introduce is ” Slimstat Analytics “.

Slimstat Analytics is one of the WordPress plugins that makes it easy to get started and analyze.

Although it cannot perform as advanced analysis as Google Analytics, it covers the items of access analysis necessary for site operation.

Even beginners can operate it intuitively because the settings are only drag and drop and ON / OFF switching.

It is recommended for people who want to analyze access easily and easily because it is completed within WordPress without the need to open a new page externally .

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How to integrate WordPress and Google Analytics

From here, we will explain how to open an account with Google Analytics and how to link (link) Google Analytics to your WordPress site .

Opening a Google Analytics account

First, let’s start the setting from the official Google Analytics page .

On the Google Analytics account creation page, enter your “account name” to proceed.

Since the target of access analysis this time corresponds to the web page, select “Web” and proceed to the next.

Then enter the information for your WordPress site and proceed.

• Site name
• Site URL
• Industry
• Time zone

Finally, check the terms of Google Analytics, and the account opening is completed.

When the opening is completed, the Google Analytics management screen will be displayed.

Link Google Analytics to WordPress

Here ‘s how to link Google Analytics to your WordPress site .

There are several setting methods, but this time I will introduce a method that can be linked in any situation.

After opening the Google Analytics administration screen, copy the “Global Site Tag”.

The global site tag is the following part in this case.

<!-Global site tag (gtag.js) --Google Analytics->
<script async src = "https://www.googletagmanager.com/gtag/js? id = UA- ○○○○○○○"> </ script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag () {dataLayer.push (arguments);}
  gtag ('js', new Date ());

  gtag ('config','UA- ○○○○○○○');
</ script>

Paste the global site tag you copied earlier into your WordPress site by following the steps below.

1. step 1WordPress Menu Appearance> Open Theme Editor
2. Step 2Select the theme you are using
3. Step 3Select theme header (header.php) file
4. Step 4Paste the global site tag just below the <head>
5. Step 5Save the file

Installation is completed at.

Access numbers will be displayed 1-2 days after the installation is complete.

How to read Google Analytics

I will explain the basic view of Google Analytics .

Google Analytics can be broadly divided into the following items.

• user
• Attracting customers
• Action
• conversion

The user mainly knows the following data.

• age
• sex
• device
• region
• Interest interest

If there are many smartphones in the influx of sites, you can improve the site by adjusting the design so that it can be operated comfortably even with smartphones.

Next, I would like to introduce you to attracting customers.

In attracting customers, you can check where the access is from.

For example, search, advertisement, SNS, links on other pages, links pasted in emails, etc.

The feature is that even detailed data can be analyzed.

The next thing I would like to introduce is action.

In behaviors, you can analyze the number of visits per page and what actions (clicks, how much you scrolled).

Let’s analyze the characteristics of pages with high access and pages with low access to help further improve access.

The above is the installation method and basic view of Google Analytics.

Google Analytics has many items that can be analyzed with high functionality, and it is not easy for beginners to master.

At first, let’s touch the tools as far as we can understand and gradually deepen our understanding.

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How to set up the search console

From here, we will explain how to set up the Google Search Console .

The search console can be registered smoothly if you do it after completing the analytics settings, so

First of all, let’s finish the analytics settings first.

Link the search console to WordPress

After setting up Google Analytics , go to the official page of the search console.

Paste the URL of your WordPress site (http (s): // ○○○○○○○○) into the “URL prefix” to continue.

• * The domain setting side requires DNS confirmation on the server, so it is omitted here.

If you have set up Google Analytics, the search console will be checked automatically .

When the confirmation completion screen is displayed, let’s move to the properties.

Finally, click Start and you will be able to see the search console.

As search access occurs to your WordPress site, data will accumulate.

How to read the search console

Here ‘s a basic view of the Google Search Console.

When analyzing with the search console, you can see the data from (1) Search Performance.

The part of image ② is a filter

• Search type
• period
• Search keyword
• page

It can be used when analyzing the data for each.

For image ③, you can select the item you want to display from the following.

• Total clicks
• Total impressions
• Average CTR
• Average position

In image ④, you can see the data for each of the following items.

• Query
• page
• Country
• device
• How it looks in search
• date

In image ⑤, you can see the detailed data of each item.

For example, in the case of a query, the keywords actually searched within the period selected by the filter are displayed.

You can analyze what kind of search keywords your WordPress site is displayed on, what pages are clicked and how many times.

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Analyze how articles are read on heatmaps

The last access analysis tool to introduce is a heat map tool called ” Aurora Heatmap “.

The heatmap tool is a tool that allows you to visually analyze the movements of readers who visit a particular page of your WordPress site .

Aurora Heatmap is one of the WordPress plugins, so it’s easy and hassle-free to deploy.

When you introduce the Aurora heat map, you can see the following concretely.

• Places where readers are likely to leave (analysis of withdrawal points)
• Frequently read by readers (analysis of perusal points)
• Where is clicked (click location analysis)

Aurora heatmaps are free for click location analysis, but there is a charge for withdrawal and perusal location analysis.

Although there is a charge, Aurora heatmaps can be used for about 2,000 yen a month, whereas other heatmap tools cost 10,000 to 30,000.

You can upgrade to the paid version later, so try the free version first.

You can find the free version by searching for “Aurora Heatmap” in “WordPress Plugins> Add New”.

When enabled, the “Settings> Aurora Heatmap” item will appear, so you can see the heatmap data for each article by selecting it.

Click the number part to open the click map of the corresponding page.

If you know where you are clicking,

• What the reader wants to know
• Text, buttons and images which are easier to click
• Are there any nonsensical links that haven’t been clicked?
• Is there any part that was clicked because I misunderstood that there was a link?

Etc. can be analyzed.

Also, if you make it a paid version, you will be able to see the parts that have been read carefully as shown below.

The feature of heat map is that it can analyze not only the inflowing access but also the movement of the reader for each article.

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Summary of access analysis tools that WordPress users should know

In this article, I introduced you to WordPress access analysis tools that you can use for free .

In addition, there are many types of access analysis tools, and the targets that can be analyzed differ.

What kind of analysis do you want to do? What do you want to improve with analysis? Determine and

Make sure to use the appropriate analytics tool as needed.