Facebook Twitter Instagram
    Saturday, January 28
    • Privacy Policy
    • Contact Us
    • megadelicieux
    Facebook Twitter LinkedIn VKontakte
    Theembazaar
    • Domain
    • Hosting
    • Tools
    • Contact Us
    Theembazaar
    Home » Understanding in 5 minutes What is “EAT”? Explaining Google quality evaluation criteria that are important in SEO
    Tools

    Understanding in 5 minutes What is “EAT”? Explaining Google quality evaluation criteria that are important in SEO

    Theem BazaarBy Theem BazaarFebruary 26, 2022No Comments5 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    What is EAT and Why it's Important
    Share
    Facebook Twitter LinkedIn Pinterest Email

    EAT stands for “Expertise, Authoritativeness, Trustworthiness” presented in Google’s “Search Quality Evaluation Guidelines”.
    Although it is often mentioned in recent SEO talks, there are some places where it is difficult to work on as a concrete measure.
    After knowing the way of thinking about EAT, I will introduce an example of concrete measures.

    EAT 3 indicators

    EAT is one of the indicators that is expected to be used to provide users with satisfactory search results.
    The important thing is the content of “whether it matches the searched keyword”, so think of it as an auxiliary index to get more accurate and reliable information in the search results.

    What is Expertise?

    It refers to whether the site or content has knowledge, experience, or skills that are familiar with the topic or industry. If you are a doctor, you have expertise in illness, and if you are a salesperson, you have expertise in products.

    What is Authoritativeness?

    It refers to how well a site or content is recognized in the topic or industry. Some of them are well-known awards in the industry, some are recognized by prominent people, and so on.

    What is Trustworthiness?

    It refers to whether the site or content is credible. If it has a good reputation with many people, it can be considered reliable.

    Guessing algorithm

    As a premise, EAT is a concept within the search quality evaluation guideline, and there is no algorithm that creates an index for EAT itself. (Commented by Google Gary Illyes at “Pubcon Pro Las Vegas 2019”)
    However, as a result of many algorithms, there is a possibility that EAT will be important search results (search results that rank high-credit sites). I have.

    Relationship between YMYL and EAT

    The YMYL area tends to give search results that place particular importance on EAT.

    Since the YMYL area is a genre that can affect a person’s life, it has been adjusted to display more reliable information in search results.

    Can EAT be a countermeasure?

    As mentioned above, there is no individual score for EAT, so it is not something like “this way you can take measures”.
    However, it would be easier to think of countermeasures if you consider the index such as “Do you trust the user when you visit your site for the first time?” Let me give you some examples.
    * This is just an example of a method that “improves the credibility of users”. Please note that countermeasures are not absolutely effective.

    1) Provide good service

    The first major premise is to provide good service. It is of utmost importance to have good service and satisfy users. Unlike a decade ago, it’s very difficult to get a good rating from search results alone without providing good service.

    2) Get a good reputation

    Get good service and get a good reputation. It is necessary to take measures such as actively asking users to evaluate and review the service. One thing to keep in mind is that cheating like Yarase to “get a good reputation” will greatly damage your reputation when the fraud is discovered. Even in large companies, there are many cases in which Yarase and Stema are discovered and burned, and their reputation is lost. Let’s face the user seriously and gain a reputation.

    3) Clarify the information and purpose of the site

    Surprisingly, what is not done on many sites is the description of site information and the purpose of the site. I came to the site for the first time by describing in detail “what is the purpose of this site”, “what kind of company (person) is operating it”, “what kind of operation method is being operated”, etc. It is possible to ask the user to judge whether or not they can be trusted. It’s easy to compose site information when you think about how to show users that “we operate the site like this and can be trusted”.

    4) Clarify the origin of information such as author information

    It is also important to clearly indicate the origin of the article or the content you are providing. For example, it’s easy to imagine that an article with proper author information is more trusted than an anonymous article that you don’t know who wrote it. It is also important that the author is a credible person. You can trust an article written by a well-known person in the industry rather than an article written by a person with a name you don’t know at all. In addition, a link from the author’s site will undoubtedly tell a third party that it was “written by that person” (not just the name).
     
    EAT is not something that should be done specifically, and it is difficult to measure the effect. However, the basis of the idea is ” how to get the user to trust “, so let’s think about how to get the user to trust and start from what you can do little by little.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleWhat is the basics of SEO? Easy-to-understand explanation of 6 important measures even for beginners
    Next Article Website Loading Speed ​​Optimization Guide for Beginners
    Theem Bazaar
    • Website

    Related Posts

    How to make a site map with WordPress & settings! Explanation with figures for beginners

    March 5, 2022

    You can do it even for the first time! Explains all WordPress redirect setting procedures

    March 5, 2022

    Insert a table in WordPress! Thorough explanation of methods and application settings that even beginners can easily do

    March 5, 2022

    Leave A Reply Cancel Reply

    Recent Posts
    • Best 24 Smooth Parallax Scrolling Background Image
    • Motorcycle Accident Lawyer, Best Botorbike Injury Lawyer
    • Best Automobile Insurance Quotes
    • Best Motorcycle Accident Lawyer in USA
    • HDFC Car Loan: How to Apply HDFC Car Loan
    Popular Posts

    Best 24 Smooth Parallax Scrolling Background Image

    January 26, 2023

    Motorcycle Accident Lawyer, Best Botorbike Injury Lawyer

    October 12, 2022

    Best Automobile Insurance Quotes

    September 25, 2022

    Best Motorcycle Accident Lawyer in USA

    September 25, 2022

    HDFC Car Loan: How to Apply HDFC Car Loan

    September 25, 2022
    Categories
    • Credit Card
    • Domain
    • Hosting
    • Lawyer
    • scholarship
    • Tools
    • Uncategorized
    • Wordpress
    Latest Post

    Best 24 Smooth Parallax Scrolling Background Image

    January 26, 2023

    Motorcycle Accident Lawyer, Best Botorbike Injury Lawyer

    October 12, 2022

    Best Automobile Insurance Quotes

    September 25, 2022
    Copyright © 2023. Designed by Theembazaar.
    • Home
    • Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.